innnovation is in our DNA 

We created:

  • The First augmented reality Tetra Pak package development.

  • The First to use stevia in kids' drinks.

  • The First zero sugar kids’ ice pop.

  • Products that are palm oil free with long shelf life.

  • Everyday foods with enriched vitamins and fibre.

  • Advanced plastic-free packaging. 

new product


  • Trend forecasting & consultation

  • Product formulation & compliance

    • packaging claims checks

    • religious accreditations

    • concept & production ready formulations

  • Ingredient procurement

  • Manufacturing sourcing

because of this our developments are usually R&D tax-friendly. 



Staying curious is our priority.

We actively seek ways to boost category performance with product innovation ideas.

We get insights into what people want next through product testing, evaluation, and reviews thanks to our whatever brands club.


We then share this knowledge for FREE with you through our whatever trends reports.

we source and create products  ensuring we look after the people that make them.

product formulation

& compliance

We have developed over 100 products at affordable prices by working directly with farmers, flavour houses & manufactures. We even identify & supply ingredients to give you customer centric pack claims including:

We also invest in manufacturing plants to extend their capabilities to sell to our retail clients. This includes investment into:

nutritional consultancy

We are committed to making products that are good for people, planet and communities. 

We not only formulate and advise how to make products that tackle modern-day health and environmental issues.

We also help manufacturers and brands upgrade to new sustainable product trends.

Click below to find out more information on how we see the future in plant-based and organic trends.



We invest in production facilities that we work with making sure they have the highest standards. We even co-develop products to white-label for retailers.

Our manufacturing plants are located in Eastern & Western Europe. We also work exclusively with production partners globally to help bring product ideas to life. Specialising in:

  • food & beverage

  • health and beauty

  • personal care

  • seasonal/ gift packaging

some of the accreditations we work with.

how we can help you

this is how we do it