Updated: Mar 23
When trying to make a new twist in an established category such as cheese, packaging will play a key role in grabbing attention. One of the hardest things to do in design and creative thinking is keeping things simple.
Commersart Russia have created a great design that using elements of the product to bring out thew packaging concept. They have used the great approach of thinking like a child when designing packaging and the idea of using the moon as if it was made of cheese. This works well to encourage the product being eaten as a evening snack (the actual remit for design).
This is how using your product to work with the packaging rather than the "lazy" conventional ways of just adding leading images to indicate its use.
Furthermore the brave colour usage will ensure when trying to break new category approaches this product will stand out.
For more creative inspirations, see our portfolio.