Updated: Mar 15, 2021
Dining establishments are launching membership services to enhance the potential revenue streams they can tap into. Currently being over-reliant on instore trade has seen them struggle when they are unable to operate.
Restaurants, bars, and members' clubs are debuting annual and monthly subscription packages that will give people access to chef-curated meals, special events, entertainment, pantry boxes, and more. This move is to take their businesses online in a unique way whilst adhering to their established brand values and bring a little luxury to every subscribers' home.
Consumers are feeling fatigued from months of staying at home. So, many are looking for ways to diversify their time and attain some of the things they used to do, whether it is treating themselves to luxury experiences, curated entertainment, or something else.
Hawksmoor, sustainable British beef and seafood restaurants in London, Manchester & Edinburgh, is one such establishment that has turned its business into an online subscription box. They had successfully pivoted in the summer of last year to offer a meat-focused meal kit box service – Hawksmoor at Home. However, what makes them really stand out is their new supermarket approach, having struck a deal with Ocado to market a number of the restaurant brand’s steaks.