Updated: Jan 11, 2021
No matter which country you are from and at what time you usually have breakfast, lunch and dinner, it seems like a day has lots of hours and it's normal to feel hungry in between meals.
Our brain needs energy and it knows how to send us the correct signals. In fact, it’s not good for our body to spend many hours without eating. Therefore, don't feel guilty for snacking; although, it is important to choose the correct snacks (accordingly to Mintel a third of students between 16 and 24 years old skip the meals in favour of snacks).
Young consumers now believe that flavour is the most important factor. Plant-based snacks are always a good idea: a few nuts and a piece of fruit or a white natural yogurt with dates or tree nuts gives you a great boost. Apart from the energy, you always have to look for functional foods that can provide you with nutrients, like proteins, vitamins, minerals. Pay special attention to the ingredients list and leave the foods that list sugars or fats as first ingredient.
Plant proteins are trendy, and now you are able to find few snacks made of lentils, peas, soy, chickpeas already-made that could be a great option. Avocados, blueberries, carrots sticks, and hummus or dark chocolate are also good alternatives.
Portion control is also important to avoid the consumption of too much sugar, fats or calories. Separating the portions making sure that the snacks are pretty small is a winning solution.
People spending more time at home during lockdown will bring new product development opportunities, and brands can go beyond the functional by getting creative or doing unusual collaborations – to appeal even more to consumers.
See for instance Travis Scott x Reese Puff cereal.