Updated: Jan 7, 2021
Oreo is well known for its collaborations with other brands. Their latest is something that would boost their appeal to a fan share from Lady Gaga's audience. Oreo‘s latest cookie creation sees an official collaboration with Lady Gaga. Inspired by Gaga’s sixth studio album Chromatica, A clever collaboration that mutually benefits her and Oreo for boosting album sales while making the brand stay relevant.
From a product development perspective, the fact a unique flavour has been made and is limited in time availability will really create a demand for this product.
The cookie design sees pink-colored Golden Oreo cookies with green coloured creme, and three Chromatica-inspired designs embossed onto the wafer.
Lady Gaga comments, “This collab is inspired by the world of Chromatica, where kindness rules all things. I love these pink cookies with green creme, and hope they brighten your day as much as they do mine!”
Differing from past Oreo releases is a digital singing component. Sing It With Oreo encourages fans to send uplifting “OREOgrams” to loved ones for the chance to win a special experience from Lady Gaga. For more rules on the contest and Sing It With Oreo, visit its official site.
On-pack promotions like these, when done right, need to benefit both the master brand and the partner to have great results. The fact that Oreo is such a well-loved brand and Lady Gaga represents such a unique following will see them both come up trumps.