It is important when trying to establish new products on shelf that the risk is taken with your approach. Risk usually comes in the form of untried and untested talent. One brand that has given local artists a chance to shine is the Nigerian brewery Bature (via Pim Pam). They hosted a design contest to design their new range of aluminum cans and one of the artists that won was Yemisi Williams. Her use of bold colours and geometric shapes that encapsulate the unique and brilli